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250-13900 Maycrest Way Richmond, BC V6V 3E2
Phone: (800) 663-8330
Fax: (877) 344-8490

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Why Use Promotional Products (The Facts)

What's the big deal about promotional products and why is it a $4 billion industry in Canada? It's simple: it works.

Promotional items like mugs, pens, and t-shirts are memorable and provide a better cost per impression for advertisers than almost every other major marketing effort like TV, magazines, and radio.

Here are some facts. A study was done by ASI in 2008 with 678 people surveyed in major cities in the United States. These people were asked about the promotional products they had received in the last 12 months.
 
 
Here are the highlights from the study:
 
• Instant recall: 84% respondents remembered the advertisers of the promotional products they’re received.  

• It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item. 

• Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the itemsthey receive.

• Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags. 

• Useful products are best: The majority (81%) of promotional products were kept because they were considered useful. 

• Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. 
They also deliver the most impressions: Each bag averages 1,038 impressions per month. 

• Staying power: More than three-quarters of respondents have had their items for more than 6 months. 

• Most impressive: The average CPI (Cost per Impression) of a promotional item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.  
 
 
The full results of the survey can be found here.
 
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At Canadian Office Supplies, we're here to help your company stand out and attract the right customers. 
 
Here are 3 Easy Steps to Ordering Promotional Products:

1. Find the product you are looking for. 
You can search our website or contact us by phone (1-800-663-8330) or email (sales@mycos.ca) and tell us what you are looking for.

2. Tell us what you want on the product.
Do you want your logo, contact info, website, tag line, or company name on the product? What colour do you want the product in? How many do you want to order? Our staff will ensure that you get exactly what you envisioned. (Also read: 6 Tips on Choosing a Great Promotional Product)

3. Approve the proof. 
We'll send you the final quote and the proof, along with the expected delivery date. You can confirm that the colours, print, and logo are how you want it. 
 
 
It's just that easy. Start browsing our website today for promotional items that will help your company grow.
 

Yours Truly,
Toma Doo, President
 
 

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